Persuasion has a bad reputation. Persuasion can be considered unethical, intimidating, and compelling. Casinos are often considered persuasive by many critics – they are designed without windows or clocks near the playing area, and in the environment, there are sounds of coins falling into metal trays. The environment is designed to give the illusion of winning money and does not offer a clear exit from the game space.
Although casinos have a bad reputation, everything we see around us can be persuasive. This means that persuasion is done in many ways and can be creative. Bundling, for example, is a persuasion technique that combines a choice or option with another item that is already desired or trusted.
Online casinos use bundling to register
Online casinos use the bundling technique to persuade players to play more. Sign up bonuses are a good example of bundling to entice people to register. The use of sounds and a winning environment encourages players to play and bet more.
Land-based casinos use bundling for physical activity
Bundling can be applied to influence for good. Casinos bundle with hotels and resorts to encourage people to travel and visit casinos. While they are bundled with hotels and resorts, guests are, at the same time, encouraged the casino lounge or the music lounge, and other amenities offered by the hotel.
Casinos use bundling for charity works
This could be called bundling with ethics. Casinos are not at all for business and earning money only. It is also designed to use some of the earnings to help build roads, hospitals, and other care facilities. At the same time, casino earnings are taxed which helps in the local economy. Another example of bundling with ethics is the constant reminder of responsible gaming.
Other persuasion techniques
In addition, Nudge is a popular structure in behavioral science. Nudge is the concept of reducing barriers to changing behavior – and it can be persuasive and effective. Casinos display the number of winners in a given month and the number of possible winnings. This nudges players that they too can take home the winning price.
Sludge is the opposite of Nudge. Sludge is the intentional application of barriers to prevent a person from completing the desired action. Sludge’s experience often occurs when the user tries to unsubscribe from an email list, but must first type or confirm their email address to complete the process. Sludge may have adverse effects between a brand and the consumer in the future.
In addition, there is Shove. It occurs when too much persuasion is applied and influences the person to rebel and completes the opposite action. For example, telling your child that he can’t drink the soda in the fridge is likely to create a desire for rebellion and the child is more likely to break the rules (yes, this also happens with adults).
Persuasion gets a bad reputation when we give it a bad reputation. The most effective applications of influence and persuasion are less likely to be observed or identified by the consumer and should have equal benefits for the company and the customer.